Wang Huiyao: Under the epidemic, the digital supply chain will become a strong driving force to support the economy
The new crown pneumonia epidemic is a major public health emergency and an economic “big test”. Affected by the epidemic, residents’ lives, market consumption, and business resumption are facing many difficulties, but there are also new opportunities under the epidemic: the e-commerce industry has played an important role in fighting the epidemic, protecting people’s livelihood, and supporting the economy, and has driven a large number of industries. ” Going against the trend” development is eye-catching. If this momentum continues, the e-commerce industry will provide a strong impetus for the rapid recovery of the Chinese economy after the epidemic.
After the outbreak of the epidemic, major e-commerce companies provided important logistical support to ensure the supply of materials on the front lines of the fight against the epidemic and the supply of living materials for residents. Alibaba, JD.com and many other e-commerce and logistics companies acted quickly to open up material channels for areas severely affected by the epidemic. For example, JD.com’s self-operated supply system cooperated efficiently with suppliers to effectively ensure that masks, protective clothing, medicines and other materials reach the front-line medical staff in a timely manner , and promote the resumption of work and production of upstream manufacturers through data mining, showing the distinctive features of the “new generation of infrastructure” represented by the digital supply chain.
The digital supply chain has also played a significant role in breaking the predicament of unsalable agricultural products and maintaining a balance between market supply and demand. During the epidemic, some agricultural products that were in short supply in previous years suffered from unsalable sales due to traffic obstruction or the shutdown of channel dealers. The intervention of e-commerce has largely solved this problem. By helping farmers to open online stores, live-streaming promotions, and direct sales at the origin, coupled with the support of logistics-oriented transportation capacity, high-quality agricultural products such as Dandong strawberries and Fengjie navel oranges are even delivered directly to consumers at lower prices than previous years. This contactless shopping method reduces the risk of virus transmission and allows more real economy operators to re-understand the value of digital supply chains.
During the epidemic, consumers have migrated to online consumption on a large scale, which has promoted the expansion of the scale of employment of e-commerce companies, which is of great significance to stabilizing employment. In order to help the small and medium-sized service enterprises hit hardest by the epidemic to bail out and better assume social responsibilities at critical moments, JD. Innovative models such as surplus and shortage adjustment, job sharing, etc., strive to alleviate the impact of the epidemic on employment.
On the basis of traditional internet retail business, during the epidemic, new businesses such as online education, Internet medical care, online office, and omni-channel fresh food retail developed rapidly. Some consumers may be forced to choose online shopping due to the epidemic. This part of the traffic may drop after the epidemic, but these new businesses may still show an upward trend after the epidemic, because they essentially conform to the future development trend of smart cities and represent The future of the Industrial Internet – The real economy is rapidly undergoing digital upgrading and transformation with the help of Internet companies.
These market demands and upgrade processes have been stimulated in advance by the epidemic, and some groups with poor ability to accept new things have also begun to actively use these new functions, which is very obvious in online education, Internet medical services and other businesses. To launch a new business, the initial stage of promotion is very critical. Once people generally understand and accept these more convenient smart applications, the dependence and demand on Internet services may continue to rise after the epidemic is over.
For Internet companies to avoid the strong growth during the epidemic becoming a “flash in the pan”, the key is to continue to improve service quality and further open up core capabilities such as digital supply chains, so that this spring will become a new starting point for the rapid growth of the industrial Internet.
First, attach importance to the integration of industry resources, avoid extensive expansion, and maintain customer “stickiness” through high-quality services. The surge in market demand during the epidemic will lead to the rapid expansion of the scale of related industries. Some inexperienced companies or traders who blindly open online stores often encounter various operational difficulties, and the final capital return cycle is long, making it difficult to continue operations. In the era of consumption upgrades, a simple price war can no longer win the favor of most consumers. Constantly optimizing services and improving cost performance are the fundamental paths to building word-of-mouth. This also puts forward higher requirements for large Internet companies – they should better open up their core capabilities and resources, build a new generation of industrial Internet infrastructure, and provide effective support and paths for the digital upgrade of more industries.
Second, continue to innovate operating models to create new competitive advantages. The emergence of new shared economy and innovative economic models such as “shared employees” during the epidemic has brought more possibilities to future business operations. How to make these new models a magic weapon to coordinate and integrate social collaboration networks and greatly improve production efficiency, rather than bubbles dressed in “sharing” and “innovation”, is an important issue that Internet companies need to solve in the future to tap new competitive advantages.
Third, strengthen international cooperation and increase traffic through overseas customers. The COVID-19 epidemic has become a global challenge, and the value of international cooperation in fighting the epidemic has become even more prominent. E-commerce, as an important bridge for communicating goods, further cross-border cooperation can become a way for domestic Internet retail to explore increments. China’s e-commerce industry is in a leading position in the world, and the development of Internet services has risen to a new height during the epidemic. China can share and exchange these experiences with other countries through international cooperation to achieve mutual benefit and win-win results.
The epidemic has exposed the economic challenges facing China. How to turn “crisis” into “opportunity” and promote rapid economic recovery requires our serious thinking and hard work. The innovative development of network technology and modern logistics has created the e-commerce industry, and the e-commerce industry has also shown its due social responsibility. It is believed that through the tempering and testing of the fight against the epidemic, the e-commerce industry can stimulate unlimited potential, build a “new generation of infrastructure” represented by the digital supply chain, and promote the steady, strong and high-quality development of China’s economy.
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