Development Status and Direction of my country’s Light Industry Market

“my country’s light industry has worked hard to overcome the adverse impact of the impact of the new crown pneumonia epidemic and the turbulent international situation, and has done everything possible to ‘stabilize production and supply’, and high-quality development has achieved initial results. In the first half of this year, the operating income of light industry reached 11.27 trillion yuan, an increase of 7% year-on-year; profit It reached 690.3 billion yuan, a year-on-year increase of 5.3%; exports reached 458.3 billion US dollars, a year-on-year increase of 12%.” At the high-quality development summit forum of China’s top 100 light industry enterprises held recently, Zhang Chonghe, secretary of the party committee and chairman of China National Light Industry Federation Said that light industry has made positive contributions to stabilizing the economic market.

“Under the epidemic, it is not easy for my country’s light industry to maintain rapid growth. my country’s light industry has a complete Industrial chain system, strong supporting capabilities, and a high degree of marketization. It has overcome the impact of domestic and foreign epidemics and demonstrated good resilience.” Ministry of Industry and Information Technology He Yaqiong, director of the Consumer Goods Industry Division, said.

The consumer market continues to recover

According to data from the Ministry of Industry and Information Technology, in the first half of this year, with the gradual implementation of a package of policies and measures to stabilize the economy, the advantages of light industry’s good resilience and stable development continued to emerge, production continued to recover, profitability improved, exports remained stable, investment enthusiasm was high, and consumption was rigid. strong.

“Light industry is my country’s traditional advantageous industry, and it is the most important force driving the steady growth of consumption and consolidating international competitiveness. In particular, light industry, as a rigid industry in the fields of food, clothing, housing, use, transportation, etc., has no long-term positive fundamentals. Changes have also achieved certain growth in some areas.” He Yaqiong said.

According to statistics, in the first half of this year, the output of shoes, watches, room air conditioners and domestic gas water heaters increased by 8.7%, 10.2%, 1.1% and 2.3% respectively year-on-year; the export growth rate of luggage, shoes and toys exceeded 20%; leather, The growth rate of investment in alcoholic beverages and refined tea exceeded 30%; the retail sales of ten categories of light industry commodities reached 3,348 billion yuan, a year-on-year increase of 2.1%. Among them, the daily necessities products performed better, and the retail value of grain, oil, food, beverages, tobacco and alcohol commodities increased by 9.9%, 8.2% and 6.7% respectively year-on-year.

“At present, the light industry has taken multiple measures to achieve an overall improvement in profitability, the consumer market has continued to pick up, and commodity exports have grown rapidly. The majority of light industry enterprises are responsible for their role, give full play to their exemplary and leading role, consolidate the foundation for the development of the light industry, and serve the people of the country. The steady economic growth has made important contributions,” said Xia Nong, a first-level inspector of the Industrial Development Department of the National Development and Reform Commission.

Focusing on the development of light industry, my country has introduced a series of measures. Five departments including the Ministry of Industry and Information Technology jointly issued the “Guiding Opinions on Promoting the High-Quality Development of Light Industry” to help light industry increase varieties, improve quality, and create brands from multiple dimensions such as industrial chain, brand competitiveness, and technological innovation; 13 departments including the Ministry of Commerce jointly The “Several Measures on Promoting the Consumption of Green Smart Home Appliances” was released; the Ministry of Industry and Information Technology and other four departments jointly issued the “Action Plan for Promoting the High-quality Development of the Home Furnishing Industry” to promote high-quality consumption with high-quality supply.

“From a long-term perspective, the long-term positive development trend of light industry has not changed. At present, various policies are exerting force ahead, and policy effects are gradually released. With the effective control of the epidemic and the rapid restoration of economic order, we are full of good development prospects for light industry. Confidence.” Zhang Chonghe said.

He Yaqiong said that promoting the steady development of light industry is not only to boost industry, but also to promote consumption. It is necessary to strengthen policy support and measure guarantees, use market-oriented means to make up for the shortcomings of light industry development, and build a modern light industry industry system with stronger innovation, higher added value, and more sustainable development.

Top 100 Enterprises Leading Demonstration

The High-quality Development Summit Forum of China’s Top 100 Light Industry Enterprises released the list of China’s Top 200 Light Industry Enterprises, China’s Top 100 Light Industry Technology Enterprises, Top 50 Food Enterprises and Top 50 Light Industrial Equipment Enterprises in 2021. Midea, Haier, Gree, Maotai , Tianneng, Yili, Mengniu and other outstanding light industrial enterprises are among the best in terms of comprehensive scores.

Zhang Chonghe said that the top 100 light industry enterprises in 2021 have two characteristics. One is to strive for the first in high-quality development and become a leading enterprise with world-class influence; , digital transformation, serving people’s livelihood and international layout have achieved remarkable results.

According to reports, in 2021, the top 100 light industry enterprises will have a combined operating income of 3.48 trillion yuan and a profit of 360.3 billion yuan. The total operating income of the top 100 enterprises accounted for 15.6% of the light industry, and the total profit accounted for 25.6%. Among them, Midea Group has an operating income of 330 billion yuan and a profit of 33 billion yuan, ranking first in the top 100; seven companies have an operating income of over 100 billion yuan; the top 10 companies have a total operating income of 1.7 trillion yuan and a profit of 1.7 trillion yuan. 198.6 billion yuan, accounting for 7.5% and 14.1% of the light industry respectively.

In terms of research and development, in 2021, the top 100 light industry technology companies will invest a total of 59.7 billion yuan in research and development, and the proportion of research and development investment will be 2.8%. Among them, Midea Group invested 11 billion yuan in R&D, accounting for 3.3%; Haier Zhijia invested 8.4 billion yuan in R&D, accounting for 3.7%.

Innovation leadership has become the unanimous choice of the top 100 light industry technology companies. Recently, Fangtai released a new generation of dishwashing technology, high-energy bubble washing, which has achieved breakthroughs in five aspects: water flow speed, impact area, stubborn stain stripping, lower energy consumption, and sterilization and pesticide residue removal. At the same time, Fangtai also joined hands with the China Household Electrical Appliances Research Institute to jointly release the first cleaning technology group standard in the dishwasher industry, “Technical Specifications for Dishwasher Bubble Cleaning”, to build a sustainable and upgradeable technical system, which will promote the technological level of the entire industry. , to guide the market to establish a higher standard of Chinese catering cleaning.

Joyoung, a small household appliance brand, launched the industry’s first 0-coat rice cooker this year, developed a stainless steel inner pot, and adopted the original water-moisturizing film technology, which makes the inner pot easy to clean without adding a coating. The taste is good, and it also eliminates consumer concerns about peeling off the inner liner coating. This 0-coating rice cooker maintained its sales leadership as soon as it was launched, becoming an innovative product that was “applauded and popular”. It can be seen that as long as we continue to study consumer needs in depth and maintain innovation, traditional categories can also be rejuvenated.

Zhang Chonghe said that enterprises are the main battlefield of scientific and technological innovation, and the top 100 light industry companies should lead light industry enterprises, thoroughly implement the strategy of self-reliance and self-reliance in science and technology, and strive for the light industry industry to take the lead in realizing high-level self-improvement and self-reliance in science and technology. It is necessary to deploy cutting-edge technology and increase investment in research and development. Strive to increase the proportion of R&D investment of the top 100 enterprises from 2.8% to 3% within 3 years. By the end of the “14th Five-Year Plan”, strive to build 150 key laboratories for light industry and 150 engineering technology research centers, form an innovation system with advantageous enterprises as the main body and universities and institutes as a whole, and lead light industry to achieve innovative development with advanced technology.

Strengthen the drive of technological innovation

“The light industry should continue to strengthen the leadership of scientific and technological innovation strategies, improve the effective supply capacity of the industry, actively embrace digital transformation, focus on cultivating new growth drivers, adhere to green and low-carbon development, and do a good job of high-quality development of light industry.” He Yaqiong said.

Xia Nong emphasized that light industry enterprises, especially key enterprises, should further play a leading role, adhere to innovation-driven development, green and low-carbon development, brand cultivation and construction, integrate into the new development pattern, give full play to the role of demonstration and lead, and consolidate the development of the light industry industry. foundation and make important contributions to the steady growth of the national economy.

Zhang Chonghe said that the top 100 light industry companies should lead light industry enterprises, so that high-level technology should lead the “innovative light industry”, advanced standards should lead the “quality light industry”, low-carbon goals should lead the “green light industry”, and digital transformation should lead the way. “Smart Light Industry” and “Three Grades” actions lead the “Fashionable Light Industry”, regional collaboration leads the “Characteristic Light Industry”, high-quality services lead the “Reassured Light Industry”, and high-quality talents lead the “Skilled Light Industry”.

According to reports, the China National Light Industry Federation will promote the international benchmarking rate of key consumer goods from 95% to 100%, and effectively enhance the voice of international standards. By the end of the “14th Five-Year Plan”, strive to increase the number of green factories in light industry from the current 357 to 1,000, increase the total number of green design products from 818 to 2,000, and make light industry green products account for 40% of the country; Upgrade and innovate 100 consumer goods in light industry, promote light industry to strengthen industrial design and cultural and creative design, and develop fashion consumer goods industry; promote 30 industrial clusters of more than 30 billion yuan to take the lead in advancing to advanced manufacturing clusters, forming the first industrial cluster of over 2 trillion yuan. Phalanx; strive to cultivate 10 world-class industrial clusters to form a regional economy with complementary advantages and booming characteristics of light industry; strive to train 100,000 light industry professionals every year.

“We must work hard to realize scientific and technological light industry, quality light industry, green light industry, low-carbon light industry, and smart light industry, and comprehensively promote light industry in the new era through key tasks such as ‘making up for shortcomings, promoting upgrades, increasing stamina, and benefiting people’s livelihood’. High-quality development is moving towards a deeper and higher level.” Zhang Chonghe said.

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