Can Hongmeng give banks enough “sense of presence”?

Can Hongmeng give banks enough “sense of presence”?

Huawei HarmonyOS 2 (HarmonyOS 2.0 version, hereinafter referred to as “HarmonyOS”) is a huge response in the financial industry, and dozens of banks such as ICBC, Bank of China, China Merchants Bank, and Agricultural Bank of China quickly supported it.

Why is the atomization service of HarmonyOS favored by banks?

Every bank presents a different service card, so what do these differences mean?

In addition to atomic services, how much imagination can HarmonyOS bring to the financial industry?

(1) The same choice of atomic services, but different embeddings

At present, there are three main forms for financial institutions to access HarmonyOS:

(1) APP adapts to HarmonyOS;

(2) To be the native application of HarmonyOS;

(3) Launch atomization services.

The first two methods have basically become standard access. One is to not affect Huawei users’ use of their own APPs, and the other is to build a better industry ecosystem with partners.

Atomic service is a more innovative and imaginative way for banks to access HarmonyOS.

Atomic service means that customers do not need to re-download the app, but use related services like “mini programs”.

That is, users can search and use immediately without downloading application software in advance, or directly present them on the desktop in the form of service cards.

HarmonyOS uses a new atomized service card on the desktop. When classifying applications, it will automatically help users classify similar applications, making classification management more efficient. , the classification component supports zooming, and you can directly enter the software through the classification component to realize one screen and one scene.

Using card-style operation, users can share articles, pages and other content in the form of cards, and friends can directly open and watch without downloading.

Taking advantage of this feature, many banks quickly launched Hongmeng “atomic services”.

Can Hongmeng give banks enough “sense of presence”?

China Merchants Bank adapted HarmonyOS for the first time, and also launched the “Fortune Direct” column in the form of service cards through Hongmeng atomization services.

The App-related product manager of China Merchants Bank told Lei’s “AI Financial Review” that China Merchants Bank has been paying attention to Hongmeng for a long time. When the beta came out at the beginning of this year, his team had verified the operation of the APP on Hongmeng; After the press conference, China Merchants Bank quickly paid attention to atomization services and started to develop service cards.

He revealed that it took more than ten hours from convening the development and testing team to submitting to HarmonyOS and waiting for application inspection and review. The good openness of HarmonyOS also accelerated the development process.

At present, users can choose to add the corresponding service card to the system by calling up “My Services” in the small right corner on the desktop of the mobile phone with HarmonyOS installed, and adding “China Merchants Bank”.

By clicking the “Wealth Direct” card, users can quickly learn about the recent popular wealth management products, the latest investment tools and wealth operation activities in the China Merchants Bank App. Clicking on the details card can also arouse the China Merchants Bank App to understand the specific product information, and then complete the product purchase.

In addition, Bank of China and China CITIC Bank also responded quickly.

Bank of China has launched the atomization service of “BOC Foreign Currency Cash Reservation”. Users can quickly enter the “BOC Foreign Currency Cash Reservation” program to make an appointment by searching for the word “foreign currency” through the service center of HarmonyOS.

In this way, users can more conveniently obtain the cash reservation service of more than 20 foreign currencies, save the steps of application download and installation, user registration, etc., and simplify the business processing process.

China CITIC Bank launched the atomic service of “debit card inquiry”. Customers do not need to download the App, but through the “China CITIC Bank” service card, they can enjoy the China CITIC Bank debit card application and progress inquiry services.

Why does the lightweight atomic service such as service card attract banks to “shot”?

The relevant product manager of the China Merchants Bank App emphasized to AI Financial Review that atomic services allow users to obtain services without opening the App, which actually shortens the path for banks to reach users, making them lighter and more extreme in user experience.

The more complicated the steps of a service, the less attractive it will be to users. Therefore, this kind of “lightness” will increase the frequency of users’ viewing (or use of services) to a certain extent, and reduce the cost of browsing and decision-making.

The emergence of the HarmonyOS atomic service provides banks with a new space for imagination. How much impact will the concept of hyperterminal and lightweight atomic services have on the bank’s next move?

(2) Banking strategy and atomization services are closely linked

As can be seen from the above, various banks Display different businesses through atomization services.

Such a design that emphasizes light weight and speed, it should be bound to some high-frequency just-needed financial scenarios, such as payment codes, account inquiries, and so on.

But this is not the case. We can clearly feel that banks’ understanding of atomic services is not just a simple “placeholder”.

Taking Bank of China as an example, some insiders pointed out that the function of “foreign currency cash service” is the traditional advantage area of ​​Bank of China.

Looking back on history, in the mid-to-late 1980s, BOC was the only bank approved by the SAFE that could accept customer entrustment and agency to buy and sell spot and forward foreign exchange. It can be seen that BOC started with foreign exchange.

Today, BOC’s foreign currency cash reservation service has covered more than 4,500 BOC outlets, with options of 23 foreign currencies including USD, GBP, EUR, and JPY, and supports multiple channels such as mobile banking, WeChat banking, and personal online banking, as well as non-BOC customers. Easy to book.

Bank of China embeds the foreign currency cash reservation service into Hongmeng, which can focus on the advantages of characteristic businesses, lower the focus of services, and promote the integration of self-built scenarios into external traffic platforms.

This move reflects Bank of China’s plan: it hopes to integrate financial products and high-quality services into the daily life scenarios that are close to customers, so as to provide customers with more convenient one-stop services.

Similarly, China Merchants Bank launched “wealth management”, which is the strategy and plan proposed by President Tian Huiyu to create a “big wealth management value cycle chain”.

The relevant person in charge of China Merchants Bank told Lei’s “AI Financial Review”:China Merchants Bank’s use of HarmonyOS atomization services to launch “wealth management” is one of China Merchants Bank’s strategic deployment around big wealth management.

Tian Huiyu once said that in the digital age, China Merchants Bank’s biggest competitive advantage lies in wealth management. Relying on wealth management to build an ecosystem is a way for China Merchants Bank to seek the commanding heights of future competition.

The value of this way out is not in proposing “new thinking”, but in “total integration”. It integrates the previous transformation results and proposes a comprehensive solution for social needs.

In recent years, China Merchants Bank’s transformation has constantly refreshed the outside world’s cognition, taking the lead in implementing a series of explorations such as Fintech Bank, MAU Polaris, Open Integration, and 3.0 Model, but they are all partial and phased achievements of light-duty banks.

If you want to understand China Merchants Bank through these phased results, it seems that you can only see the trees but not the forest; while the big wealth management is the whole picture of the puzzle, known as the “advanced form of light banking”, which clearly outlines what China Merchants Bank wants to be for the first time. look.

It can be seen that banks are showing their “muscles” more intuitively through the new window of HarmonyOS, and the outside world can also see the bank’s strategy and ambition.

(3) HarmonyOS may bring more possibilities to the financial industry

In addition to atomic services, what other features of HarmonyOS are worthy of the financial industry’s “brain-opening”?

HarmonyOS is a new generation of intelligent terminal operating system, which provides a unified language for the intelligence, interconnection and collaboration of different devices, and brings a simple, smooth, continuous, safe and reliable full-scene new interactive experience.

Compared with Android and iOS systems, the biggest feature of HarmonyOS is its distributed nature, which is derived from mobile phones to wearable, IOT and other devices, enabling cross-device interconnection.

This means that based on the HarmonyOS system, the environment for users to handle business may no longer be limited to mobile phones and PCs, and can handle business anytime, anywhere through devices such as watches, TVs, and cars.

The system barrier between devices is broken, which undoubtedly reduces the communication cost of financial services. A banker gave an example to AI Financial Review. For example, a customer manager explained wealth management products to users. HarmonyOS can directly push or deliver product details to the terminal held by the user without going through complicated steps such as adding WeChat friends, downloading APP, and sending links. .

It is noteworthy that,HarmonyOS The focus of HarmonyOS is not only a mobile phone operating system, but “a brand-new, independent intelligent terminal operating system for the internet of Everything (Internet of Things) era”.

Not only that,Huawei said that it has donated all the basic capabilities of the system to the Open Atom Open Source Foundation in 2020 and 2021. At present, the project has 245 contributors, and the latest version is called OpenHarmony 2.0.

This means that in the future, the country’s medical system, education system, health system, government administrative system, etc. can use HarmonyOS to develop online intelligent devices and jointly build an ecological environment.

For HarmonyOS,The technical barrier of HarmonyOS lies in the ecological construction after a unified standard. Around HarmonyOS, all kinds of surrounding application software and supporting hardware are supported, the ecology is rich, and users are convenient to use.

For financial institutions,With the improvement of Hongmeng’s ecology, mature technology, and establishment of standards, it has become an inevitable trend for more financial institutions to join Hongmeng, and there will be obvious network effects in the future. The more institutions that participate, the greater the network value will be, thus forming a closed-loop development. model.

In the future, the data, scenarios, and terminals generated by the Internet of Everything will increase exponentially, and there will inevitably be more financial demands. The cooperation between the banking industry and Hongmeng will be broader and the future can be expected.

The Links:   3HAC025562-001 3BSE038415R1

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